‘Shakespeare by chance’ is a generative design program which creates real time visual translations of Shakespeare quotes. Based on the most popular searches on Google Images at any one moment, for every word within the quotes submitted there is a corresponding Google image ranked first. This instant response allows for unique and undetermined results each time it is used, and is representative of the zeitgeist at that moment. Results are generated through public usage and are therefore representational of the current visuals that Shakespeare’s language competes with in the 21st Century. As the visual content is in the hands of the public it echoes the idea that Shakespeare now belongs to the public and with no control from the creator the work continues to adapt over time in its many variations and interpretations.The example shown here uses a well known quote from Macbeth.
“To-morrow, and to-morrow, and to-morrow,
Creeps in this petty pace from day to day,
To the last syllable of recorded time;
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life’s but a walking shadow, a poor player,
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
The quote is a reference to the mechanical beat of time. It refers to the cyclical rhythm of life, how things seemingly repeat themselves. However, as time passes, repetition becomes a form of change, and by repetitive use of the program, rendering a visual translation of the same quote in real time, it displays how Shakespeare’s writing is translated at any one moment in a modern age.View project